Nadir Qureshi: Digital Strategist for MQM Pakistan

The Vision of MQM Pakistan and the Role of Digital Leadership

In today’s fast-evolving world, digital media is no longer just a means of communication or entertainment — it has become a powerful tool for social transformation, political awareness, and community engagement. In Pakistan, especially in Karachi, digital platforms have empowered the public to raise their voices — and among the political parties leading this wave of positive digital use is MQM Pakistan.

Nadir Qureshi A Digital Strategist Powering MQM Pakistan’s Online Narrative

I am Nadir Qureshi, a digital marketing and public relations expert with over 15 years of experience in the industry. Currently, I serve as the Co-Head of MQM Pakistan’s Digital Wing, where my mission is to ensure that technology and social platforms are used not just for political promotion, but to drive public service, civic awareness, and constructive narratives.

At MQM Digital, we believe in shaping a political movement that reflects modern tools and ethical communication a digital ecosystem that connects leadership with the people, not through misinformation or hostility, but through transparency, relevance, and action.

Social Media is Power But Only When Used Positively

There’s no denying the fact that social media is a weapon. It can be used to mislead or enlighten, destroy or build. In the Pakistani political space, it is unfortunately often used to spread propaganda or conduct character assassinations. But MQM Pakistan has consistently promoted the positive use of social media to highlight public issues, launch solution-driven campaigns, and build citizen awareness.

From real-time crisis response to online engagement with youth, we’ve worked to show that digital media can unite communities, amplify facts, and protect democracy if used with purpose and responsibility.

Connecting With Karachi Digitally and Authentically

As Pakistan’s most connected and diverse metropolis, Karachi is at the heart of our digital engagement. Through innovative campaigns and online initiatives, we’ve created platforms that:

• Address civic and municipal issues

• Mobilize volunteers and youth

• Support missing persons' campaigns

• Promote education, healthcare, and climate awareness

• Engage in policy feedback via virtual town halls

Our approach is issue-focused, data-backed, and people-driven.

Youth Inclusion Through Digital Politics

Pakistan’s future lies in its youth and our strategy reflects that. Instead of waiting for young people to join politics the traditional way, we’ve brought politics to their screens. Through social media, we’re building a bridge between political leadership and young citizens who want change but don’t know where to begin.

We’ve made political engagement more accessible, transparent, and interactive, helping youth become not just followers, but thinkers, voters, and eventually, leaders.

Building a Responsible Digital Political Ecosystem

As part of MQM Digital’s long-term vision, we are working towards a responsible digital political ecosystem in Pakistan one that:

• Fights misinformation

• Promotes facts and clarity

• Uses online tools for real-time governance feedback

• Empowers every citizen with access to verified information

We don’t see digital just as a platform for likes or shares we see it as a new era of political participation and public service.

Conclusion

To transform Pakistan into a forward-looking, transparent, and inclusive democracy, we must embrace the potential of digital media. As Nadir Qureshi, I am proud to lead digital efforts that align with the mission of MQM Pakistan to build a society that is informed, connected, and hopeful. Our digital journey is not about trends it is about truth, service, and action.